Sunday, September 29, 2013

Fashion and Acceptance - October 1

Language of the Trade

QUIZLET!!

 Adaptation

Classic

Collection/Line

Couturier

Dress Down Fridays

Fad

Fashion

Haute Couture

Knock-off

Pret a Porter

Sample Sales

Seventh Avenue

Silhouette

Style

Taste

Fashion Cycles


"Being able to predict fashion movement is vital to success in both the buying and selling of fashion products." - Mary Wolfe

Understanding fashion movements and predicting trends is a vital skill to anyone working in the fashion industry. Buyers must be able to make knowledgeable decisions based upon this understanding.

Question to consider: What are some elements that cause fashion to change?

Terms:


Theories of Movement:

Trickle up
Trickle down
Trickle across

introduction;rise;peak;decline;obsolescence



Length of run:

variations
Factors can speed or slow movement

Principles of Fashion Movement
- Consumer acceptance or rejection establishes fashions
- Price does not determine fashion acceptance
- Fashion Movement is evolutionary, not revolutionary
- Fashion reaches extremes then reverses direction

FASHION LEADERS

Entertainment

 

First Families

 

Royalty

 

Sports Figures

Youth Movements

 

 PANTONE COLOR FORECASTING

 

Wednesday, September 25, 2013

Thursday, September 26th

DUE TODAY: Homework: Check out the above websites. With the information you gain, create a line of three outfits that target the needs and shopping habits of a multicultural consumer  




 

College and Studying




How much should a college student study?



First it's important to remember that by being in college you are investing in your future.
Most sources recommend that a typical undergraduate college student should study at least 2 hours outside of class each week per unit credit. So for a 4 credit hour course, this common guideline suggests that a typical student should spend at least 8 hours outside of class studying for that course each week. Certainly this general guideline depends on the student and on the course. But if you aren't doing well in a course, then ask yourself, "How much time do I spend studying compared to this general guideline?" CliffsNotes.com has a short but well written article on this topic. (Read more...)
Neither I nor Kettering University endorses CliffsNotes.com. Of course, study time isn't the only factor that determines a student's success in a course. Quality of study is a major factor that contributes to a student's success. Read my Guidelines for developing good study habits.

Some students respond with, "That's impossible!" Actually it's very 
possible and still leaves a lot of time to spare. 
Let's suppose a typical student has a 20 credit hour load and spends 23 
hrs/wk in class (20 in class plus, let's say 3 additional lab hours). Following 
the above guideline, a typical student should spend about 42 hrs/wk studying 
outside of class. (Labs do not generally require 2 hours of outside study time 
per hour spent in the lab.) So far that's a total of about 65 hrs/wk devoted to 
academics. 
Since a week has 168 hrs, that leaves 103 hrs per week. If we allow for 7 hrs 
of sleep/day (49 hrs/wk), that leaves 54 hours each week for other 
things! 
For more ideas on how to use your time wisely, read 
this. 

We’re coming up on back-to-school time, and for thousands of young people everywhere, that means taking their first great big step into adult life: college. Going to school, whether you stay at home or travel across the country or around the world, can be terrifying. It can also be your life’s greatest adventure.
What you do in your first year of college can have a big impact on the rest of your college years – not to mention on the rest of your life. A few missteps might be possible to undo later on, but too many wrong moves and you might well find it impossible to recover later. Blow off too many classes, for example, and your grades will suffer – and no matter how much you reform your ways in ensuing years, your GPA will always suffer. Do poorly enough, and you might find yourself on academic probation or even thrown out come the end of the school year!
It doesn’t have to be that way. And your first year doesn’t have to be an endless drudge, either. What’s important right now is not that you bury yourself in schoolwork until you bleed, sweat, and crap knowledge, but to establish a healthy balance of academic work, social activity, and just plain living – a balance that once established, you’ll find easy to maintain through the rest of college and into your future.
Here, then, are my 15 tips for making the most of your freshman year:
  1. Get organized. Get yourself a sturdy file box and a set of file folders, and set up a folder for each class. Start using a planner, and keep a to-do list. Unless you’re heavily into computers, I actually don’t recommend you use software or web services to manage your schedule; most of the time, you won’t have easy access to a computer which means you won’t use those tools when you need them most. Develop a note-taking strategy and use it religiously. Keep every paper you write, every syllabus, and every handout – you never know when you’ll need to challenge a grade, prove you finished an assignment on time, or recall a book title from a previous class.
  2. Plan ahead. By the end of your first week, you’ll know when almost every assignment for the semester is due – put those on your calendar and write down a set of milestones (with due dates) you need to accomplish to finish them on time. There’s no reason you should be stressing over papers or big tests the night before they’re due. Start making good use of your time at the beginning of the semester and approach your due dates calm and relaxed. (By the way, if you think you do your best work when a deadline is bearing down on you, you’re probably wrong. Your problem isn’t the lack of a deadline, it’s a lack of motivation. Get motivated now – or seriously re-think why you’re in college, before it’s too late.)
  3. Eat right. College students often gain weight in their first year. Without mom and dad buying the groceries and planning your meals, and with easy access to pizza, microwave burritos, and cheese fries, it’s easy to lose track of just how many calories you’re consuming. Try to limit the fast food and late-night delivery, and maintain a varied diet. You can still have that meatball sub now and again, just try not to live on them.
  4. Sleep well. It’s ironic that the time in our life when we need sleep the most is the time when we’re most tempted to skimp on sleep. Adequate sleep is essential for college students. Believe it or not, it’s when you’re asleep that most of the work of learning happens – that’s when the brain processes and files away the stuff you stored in short-term memory in your classes the previous day. It’s also important for regulating your metabolism – every hour of missed sleep is like eating an extra meal! (Which is one reason for freshman weight gain.) Losing sleep causes stress, which affects performance on tests and quizzes. And, of course, consistently going to bed late makes it increasingly likely that you’ll oversleep and miss those early classes.
  5. Talk to your professors. College students tend to be intimidated by their professors. Don’t be. They’re there to help you, and for all but the meanest and laziest professors, that extends well beyond mastery of the course material. Visit a professor during his or her office hours just to chat now and again. Tell them about a book you read that deals with their course material, or ask for recommendations. And, of course, ask for help, whether with a tricky point in your readings or with big life issues – if nothing else, a professor can point you in the right direction to find the resources you need.
  6. Join something. Sign up for a sports team, even if it’s just intramural Frisbee. Join a club, or a fraternity or sorority, or the student council. Taking part in some sort of extracurricular activity will keep you socially active (a lot of first-year students feel isolated and overwhelmed), provide an outlet for nervous energy, and maybe even teach you something new. And they don’t look bad on your resume, either.
  7. Call home. Make sure you keep in touch with your friends and family back home. Though you don’t believe it now, you’ll start growing apart form your high school friends this year, but you don’t have to let go too easily! Friends and family can really help ease the transition by grounding you in a world that’s familiar and comforting. Because they know you better than anyone else, they’ll also know when something’s wrong – often before you do!
  8. Speak up in class. College is interactive. Ask questions, answer the professor’s questions, and share your opinion as much as possible. Now is the time to break free of your high school conditioning – there are no points for sitting quietly anymore.
  9. Use the library. There are so many resources available in the library – magazines, guides to local places, databases, leisure reading, videos, and of course, the books you need for your papers. Learn as much as you can about your library, as soon as you can. Talk with the librarians about the resources available in your field. Check out the resources you can access remotely – so you don’t come up stuck when you realize you need one more reference in the middle of the night.
  10. Relax. Make a point of taking it easy now and again. Take a no-study day. Go to the park. Party. Go shopping. If you don’t do something non-class related once in a while, you’re going to burn out. Remember: balance is key. Study enough, and live enough. No more and no less.
  11. Use the gym. Many college campuses have gyms that are available free to students (or at a very low cost). Pizza, late-nighters, and early classes sap your energy pretty quickly – working out, swimming, or having a run can help recharge your batteries (And, of course, fend off that first-year weight gain.)
  12. Use public transportation. Get to know the public transportation system in your college’s town, especially if you’re living on-campus. Leave the car at home, if you can – public transportation is easier on the wallet (no insurance, no gas, no maintenance) and in many cases your school ID will get you free rides everywhere. And while you are likely too young to drink legally, if you do get drunk or high somewhere, taking the bus instead of driving home might well save your life, or someone else’s.
  13. Walk a lot. Walking is good exercise, of course, but it’s also a great way to learn the lay of the land. Explore the hidden corners of your campus, as well as the city or town around it.
  14. Get a job. You’ll feel a lot better about college if you’re not always struggling to make ends meet. Plus, a job can help you meet new people and be a good counterbalance to your course load. A part-time job at a local business or on campus is ideal, especially if you can find something related to your field of study. A few hours a week, maybe 10 or 15 if you’re really organized, is ideal – you’re working for pocket money, not to support a family. Not everyone can manage this, so be honest with yourself and quit if you start falling behind. (This point assumes you’re not paying your way through school. Some students have to work, but even so remember: school is your first job.)
  15. Don’t get a credit card. You’ll get bombarded with apparently sweet credit card deals almost from the second you step on campus (many college bookstores put credit card flyers in the bag with your textbooks!) Consider that credit card companies have fought hard for the right to turn a large profit from fees for being overdrawn, missing payments, or going over your limit – now consider how they expect to make a profit from you. Even if you never do anything to earn a penalty fee, you’ll end up paying way more than however much you charged in interest and annual fees. Stick to a bank account and debit card.
Good luck, class of 2013!

Saturday, September 21, 2013

Tuesday, September 24 - Presentation Boards

Please bring your art supplies to class on Tuesday. We will be working in class on our boards.

 

Presentation boards are used on fashion design and merchandising to present and express ideas. They should be clear, attractive and professional.

 

Fashion presentation resources:

Fashion Presentation boards: standards and guidelines

General recommendations for Fashion Presentation boards.
  1. Captions
    1. keep your fashion boards informative. It must be clear what your board represents. Fashion trend related and /or seasonal information information should be on a presentation board.
    2. readable font: readability first !!!Font size: big enough to be read easily but not too big.
  2. technical perfection: Check quality of your technical drawings (flats) ,textile designs, fashion illustrations and photos before you compile your board.
  3. Layout
    1. Always preserve some space as a visual frame for your fashion board
    2. Use the space of the board efficiently without wasted space .
    3. Economize the space on the fashion board by overlapping your technical drawings (flats) and other visuals ( for example textile swatches)
      negative space around the Fashion Presentation boards, "visual frame", overlapping of visuals (technical drawings, fashion illustrations and textile swatches) helps to create very focused and efficient fashion presentation boards ( by Dominique Acevedo)
    4. Use either perfect symmetry or absolute asymmetry as a principle of layout for Fashion Presentation boards .
      Symmerical boardAssymmerical board
    5. All elements in your Fashion Presentation must be aligned
      perfectly aligned boards by Robin Thompson look very organized and very focused
    6. Composition of the page must include all design basics requirements, and first of all, Balance and Unity
  4. implementation
    1. Background: curb your enthusiasm. Keep it simple, no pictures on the background unless it is a necessity
    2. minimum embellishments . Focus on the layout not on decoration.
    3. Limit yourself in color: keep a minimum of colors on your board
    4. Keep your colors in harmony : if you have to use more than one/two colors for your board, arrange your colors in harmony. Analogous color scheme or monochromatic color scheme usually are perfect solutions for coloring boards without taking too much attention from content.
      • Outline swatch including it in a visual box frame.
      • Use 3D effects .
      • Make color of background more de-saturated and more neutral than the colors of your designs. Consider a different value for color of a background ( lighter or darker) than your images on a board.
  5. Style :
    • contrast of proportions (big and small ) Include close-ups as a reinforcement to general image.
      "close ups" with accent on important details help designer to focus attention on the most important aspects of the presentation designs and fashion presentation boards by Slavica Trifunoska : see Slavica Trifunoska portfolio
    • Originality of imagery : If your image is not created by you it must be either copyright free, or you have to obtain a written permission from the copyright owner allowing you to use the image. It is unprofessional and in some cases illegal to use other people's creations without their permission.

  6. Remember, that you are not selling your boards, you are selling the collections of garment or fabric with the help of your boards , therefore , visual and written data must be the logical focus of your presentation. . This is not Fine Art where you are expressing yourself for the sake of Art, this is Design, therefore think of function of your presentation first. Follow the logic of data-driven, content-oriented board and make the content of your board the paramount. Do not disrupt viewer's attention from content of your board by over-decorating your board.


  7. http://www.behance.net/gallery/Presentation-BOARDS/6892741

Saturday, September 14, 2013

Week Four - Thursday, September 18th

DUE TODAY: Analysis of a particular customer with a drawing of that customer. 

Quiz on Project Runway Episode

http://thefuturescompany.com/what-we-do/us-multicultural-monitor/

http://www.nielsen.com/us/en/newswire/2011/when-multicultural-is-the-culture.html

 

Homework: Check out the above websites. With the information you gain, create a line of three outfits that target the needs and shopping habits  of a multicultural consumer   Due: September 25th

 

READ: Chapter Five - Due September 23rd

Week Four - Tuesday September 16th

Multicultural Consumers

Market Segments:

African American

Hispanic 

Asian American

 

Demographics by Minority:

Population
White - 208 Million
African American - 40 Million
Hispanic - 45.5 Million
Asian- 15.5 Million

Buying Power
White - 7 trillion
African American - 957 billion
Hispanic - 1 trillion
Asian- 54.4 billion

Average Income
White -52,000
African American -34,000
Hispanic -38,000
Asian-66,000

Growth Potential

 

African Americans

African American women make apparel and accessories their single most important expenditure after food and shelter. 38% love to shop - this is higher than white or hispanic counterparts.

Interested in beauty products addressed to their needs.

Essence reported that price is not and issue, 64% willing to pay more for quality.

African American Men are spending more on designer labels and are a strong market for leather. Teens buy more jeans than other groups.


Hispanics


Very Brand loyal, many hispanic designers emerging. Specially designed cosmetics like Zalia



Asians


Love of shopping and higher incomes. Petite-oriented lines do well.

READ: Asian American Designers


Catering to the Multicultural Consumer

• Adding product lines
• Reaching out over new media
• Merchandising that is ethnically diverse
• Advertising that addresses minorityw
• Foriegn Language sales associates and managers
• Special events for multicultural shoppers





Saturday, September 7, 2013

Week Three - September 12

DUE TODAY: Drawing of 2 designs on croquis.

Quiz today - Triangle shirtwaist factory movie, quizlet

Work in Studio - creating a presentation board

HOMEWORK:

Choose a consumer. Write a paragraph discussing their status

• demographics - how old, where do they live, what do they do for a living

• Family status

• Social Class

• Psychographics - what are their interests? hobbies? opinions? Try to get into their head

• Discuss the clothing they buy. What do they tend to want? Where do they shop?

Using the croquis, draw a picture of your consumer. It should be mounted on a presentation board. Your paragraph should be typed.

Watch: Project Runway - Season Nine, Episode 1

 

 

 

 

Week Three - September 10

The Powerful Consumer

Does the designer or the consumer determine the direction that fashion will take?

In the past, designers have dictated the direction of fashion like...dictators.

1947 - Dior's New Look

Sometimes designers dictate a look that consumers reject:

Midi skirts  - the 1970s
Gaucho Pants


Skirts for men

To understand what consumers want it is necessary to understand what motivates the to buy.


Market Segmentation
- Age
- Occupation
- Family Life Cycle
•young unmarried •newly married • full nest I • full nest II • full nest III • empty nest I
•empty nest II • sole survivor I • sole survivor II
- Geography
- Education
2. Psychographics
 Personality, lifestyle, ethnicity, attitudes, interests, opinions

3. Buying Motives - Rational vs Emotional
• purchase purpose
• product benefits
• usage level and commitment

4. Sociology
• upper upper

• upper

• upper middle


• lower middle


• upper lower

• lower lower

(Further reading - here and here)

Diverse and Changing Markets

-Surveys
- Consumer Panels
- Focus Groups
- Consumer Databases
- Electronic Feedback