Fashion and Acceptance - October 1

Language of the Trade

QUIZLET!!

 Adaptation

Classic

Collection/Line

Couturier

Dress Down Fridays

Fad

Fashion

Haute Couture

Knock-off

Pret a Porter

Sample Sales

Seventh Avenue

Silhouette

Style

Taste

Fashion Cycles

"Being able to predict fashion movement is vital to success in both the buying and selling of fashion products." - Mary Wolfe

Understanding fashion movements and predicting trends is a vital skill to anyone working in the fashion industry. Buyers must be able to make knowledgeable decisions based upon this understanding.

Question to consider: What are some elements that cause fashion to change?

Terms:

obsolescence factor

fashion trend

fashion leaders

fashion followers

fashion laggers

Theories of Movement:

Trickle up

Trickle down

Trickle across

Fashion Cycle:

introduction;rise;peak;decline;obsolescence

Length of run:

short run - trend or fad

long run - classic

variations

Factors can speed or slow movement

Principles of Fashion Movement

- Consumer acceptance or rejection establishes fashions

- Price does not determine fashion acceptance

- Fashion Movement is evolutionary, not revolutionary

- Fashion reaches extremes then reverses direction

FASHION LEADERS

Entertainment

 

First Families

 

Royalty

 

Sports Figures

Youth Movements

 

 PANTONE COLOR FORECASTING