HOMEWORK: Using a croquis, draw a figure dressed in an outfit from any past decade (40's, 50's, 20's, etc) in the Twentieth Century. Use a source image for inspiration - you can find them on the internet. This should be a clean, attractive presentation and should be in color. Due September 12.
READING: Chapter Three in your textbook. Due September 10th. There will be a quiz next week on September 12.
DUE TODAY - Paragraph discussing three trends from the Paris Fashion Week Show.
Quiz Today on the Reading. Be prepared to answer the question: What is the problem that the writer is concerned about?
Fashionista Aptitude Test
Mostly A Answers:
CREATOR - designer
Extrovert,
outgoing, love life, beauty and material comforts, like reaffirmations,
spontaneous, like being the center of attention, dislike structure,
like being dramatic, perfectionist
Mostly B Answers:
VISUALIZER - photographers, agent, model, stylist
Introspective,
sensitive, quiet, tolerant of others, flexible, unscheduled, strong
values, emotional, collaborative in your comfort zone, loyal to friends,
love travel
Direct
and frank, love learning, verbal, competitive, connects the dots,
leader, like order, critical, structured, absorbs info quickly, loves to
read, enjoys pop culture
Mostly DAnwers:
Mostly D Answers:SELLER - retailer, advertiser, buyer
Good
with money, extroverted and social, thick skinned, realistic, driven,
rational, efficient, practical, decisive, ambitious, like deadlines,
benefit from criticism, look well groomed
The Evolution of Fashion
The world of fashion began with individual couturiers and evolved, as a result of the Industrial Revolution, into a mass market industry. By studying this evolution we become better equipped to understand the organization of the fashion industry and the direction in which it is moving.
Pre-Fashion
Prior to the late 1700's, fashion was made by individual, anonymous tailors and dressmakers. Only the upper class could afford to be fashionable. In 1770, Rose Bertin emerged:
In 1845, Englishman Charles Frederick Worth emigrated to Paris, and became opened a couture house. Empress Eugenie was one of his clients.
The Industrial Revolution
• rise of the middle class
• machines made production easier
Inventions:
the flying shuttle - John Kay
the spinning jenny - James Hargreaves
the cotton gin - Eli Whitney
THE SEWING MACHINE! - Isaac Singer
Unionization and the Garment Industry
• sweatshops
• the Triangle Shirtwaist Factory
THE RISE OF RETAILING
Limited line or specialty stores
• Nordstrom - 1901 - began to open chain stores
Department Stores
• Dayton's 1902
• Henri Bendel 1912
Macy's, Filenes, Wanamaker's , Neiman Marcus
Mail Order
• Montgomery Ward 1872
• Sears and Roebuck 1893
SEGMENTS OF THE FASHION INDUSTRY
Textiles
• mills
• vertical operations
• converters
Manufacturers
Many manufacturers participate in every phase of the construction operation, including designing the line, purchasing materials, making patterns, cutting and sewing and even marketing.
DKNY, Lacoste, Calvin Klein, Nine West all have their own stores
Some have more specialized functions and hire freelance or consultants to design their lines.
• Manufacturer's representatives - jobbers
• Limited function vs. full service wholesalers
Retailers
FEDERATED DEPARTMENT STORES
Bloomingdale's, Stern's, Macy's, Broadway, Marshall Field's
Extrovert,
outgoing, love life, beauty and material comforts, like reaffirmations,
spontaneous, like being the center of attention, dislike structure,
like being dramatic, perfectionist
Mostly B Answers:
VISUALIZER - photographers, agent, model, stylist
Introspective,
sensitive, quiet, tolerant of others, flexible, unscheduled, strong
values, emotional, collaborative in your comfort zone, loyal to friends,
love travel
Direct
and frank, love learning, verbal, competitive, connects the dots,
leader, like order, critical, structured, absorbs info quickly, loves to
read, enjoys pop culture
Mostly DAnwers:
Mostly D Answers:SELLER - retailer, advertiser, buyer
Good with money, extroverted and social, thick skinned, realistic, driven, rational, efficient, practical, decisive, ambitious, like deadlines, benefit from criticism, look well groomed
HOMEWORK: Due 9/3. Write a paragraph identifying three trends from the fashion show we watched. Purchase the supplies on the list and the textbook, and bring them to class.
In
this course, students study the complex relationship of enterprises and job
opportunities concerned with the design, production and marketing of men’s,
women’s and children’s apparel and accessories.
Course Policies:
Supplies -
Supplies are NOT OPTIONAL! You must purchase the items on the supply list, and be prepared to bring them to class.
The plus side is that these purchases, made once will last you throughout your career at Harcum.
YYour First Graded Assignment - buy and bring in all the items on the supply list. Due September 2
TEXTBOOKS:
The World of Fashion, Jay
and Ellen Diamond, fifth edition, 2013, 978-1-60901-527-5
YOU MUST HAVE ACCESS TO A COMPUTER WITH A COLOR PRINTER.
ATTENDANCE:
Students are expected to attend all classes. If a class must be
missed, the student must inform the Instructor by email to be excused. If more
than two class periods are missed in a given semester, the student’s final
grade for the course will drop by one letter grade for each day missed.
THIS MEANS THAT EVEN IF YOU DO A WORK - IF YOU MISS 6 OR MORE CLASSES YOU WILL FAIL THE COURSE.
Students are responsible for making up any work missed while absent.
HOMEWORK:
Assignments that are handed in late will be dropped
by one letter grade for each class period that they are late.
If a student wishes to
re-work an assignment that HAS ALREADY BEEN handed in and submit it for a
better grade, they may do so by the end of the semester.
Homework
is usually due on Wednesday. There will be also be a quiz on Wednesdays
as well. Study vocabulary for the quizzes will be posted on Quizlet.
READINGS OR WATCHINGS for each week will be posted in BLUE.
HOMEWORK for each week will be posted in RED.
WATCHING: Watch the videos above. Notice and write down two trends from the show. Due August 29 HOMEWORK:
buy and bring in all the items on the supply list. Due September 3
extra credit - Watch Project Runway, Thursday 8:00pm on Lifetime
