Midterm Review

Careers in Fashion 

Short Essay Question

Terminology

Apparel Specifications

Basic Fashion Vocabulary

Fashion Design Principles

Principles of Design

Some Rules of thumb to remember:
A collection should have 1 or 2 major silhouettes
Details should tie the collection together
Choose 3-5 colors for the color story and weave them throughout your collection.

Using Design in Fashion

THE ELEMENTS OF DESIGN are color, shape, line and texture.

THE PRINCIPLES OF DESIGN are balance, proportion, emphasis and rhythm.

The elements are put together in different ways to form designs.
The principles are guidelines for using the elements.

Color

HUE: The name of the color

VALUE: How light or dark it is

INTENSITY or SATURATION: How bright or dull it is.

THE COLOR WHEEL

TERMS:

Primary
Secondary
Intermediate

COLOR SCHEMES:

NEUTRALS VS COLORS
Some Rules for Color in Fashion

Light colors advance, Dark colors recede.
Bright or intense colors are best in small amounts

Black: Black often symbolizes power or control. It’s widely regarded as a formal color (e.g. black-tie affairs). In contexts, it can mean mourning or death (funerals), or submission (priests). For our purposes, black is a weighty color that signifies power and commands respect.

White: White represents light, purity, and innocence. It is notably clean and light in weight. Other connotations include simplicity and reverence. Very much considered a summer color (via the “rule” don’t wear white after Labor Day), though it can also be very formal (especially when paired with black) as in weddings, or from the fact that the most common shirt worn with a suit/tuxedo is white.

Red: Red is likely the heaviest of the hues. Its color is very bold to the eye, though not necessary displeasing. A range of meanings include love, anger, fire, power, respect and leadership. One of the most noticeable colors, even a small amount of red is easily noticed. Photographers are rumored to carry red soda cans with them to add a flash of red to pictures. Studies have shown that red actually has a physical effect, increasing heart rate and breathing rate.

Blue: Blue is one of the most popular colors, both in and out of the fashion world. Important meanings include calm, cool, cold, confident, and loyalty. The last of these is an oft-cited reason to wear blue to job interviews. Blue can, however, be interpreted as cold (in a sad/emotional way), so we should be careful to ensure that enough energy is present in the color to avoid this (if we wish to avoid it, that is).

Yellow: We often think of yellow as a happy color, associated with sunlight and optimism. However, its hue is the most “annoying” to our visual system. This may be the reason that yellow is actually the color which makes people angriest. In general, this effect can be tempered by reducing how striking the yellow appears by choosing lower values and saturations.

Green: Conversely, green is the easiest color for the eye to accept, likely due to the abundance of it in nature. This color is associated with growth, relaxation, fertility, and vigor. Of course, we also know it can symbolize jealousy, though I think this is more figurative than literal.

Purple: Often symbolizes royalty, ergo, wealth and success. Can also refer to delicacy in light shades (high value), or sensuality in darker shades with high saturation. Given its relatively infrequent appearance in the natural world, which accounts for its connection to wealth and rarity, purple can also seem unnatural or artificial.

Orange: One of the least used colors, orange is a tempered red in terms of intensity from a purely physical perspective, but its rare use also makes it easily noticeable. Similar ties as red; anger, desire, fire, danger, autumn, earth. People often connect “brown” most closely to orange.

Brown: Element of the earth, related to nature, stability, simplicity and tradition, and dependability. A very nonoffensive color, making it a common safe choice for fashion, especially with men.

Pink: Despite being technically red, pink, which is just red with very high value, is viewed very differently. Often represents femininity, softness, spring, flowers. Emotionally can represent love, admiration or gratitude. A very peaceful color, unlike the powerful and sometimes angry “red.”

Gray: Often viewed as a lack of color like black, when in reality it is just a lack of saturation. Commonly, gray will actually be a red or a blue with very low saturation. The difference is noticeable in some cases if you hold up the gray to some red or blue items. Depending on the underlying color, there are additional “readings” of the gray, but in general it represents wisdom, respect, neutrality, formality, or balance. Also interpreted as dull or boring." - From the fashionablemathmetician

SHAPE or SILHOUETTE

Wedge, tubular, bouffant, hourglass, A-line

LINE

Structural or Decorative

straight, curved jagged

TEXTURE

BALANCE

Proportion

Symmetrical (formal), Asymmetrical (informal)

EMPHASIS

RHYTHM

HARMONY

THE FASHION DESIGN SEGMENT:

Licensing

Design Timetable

Sources of Inspiration

WORLD FASHION CENTERS

United States

France

Italy

Great Britain

Canada

Central and South America

Japan

China and Hong Kong

Taiwan

South Korea

Names in Fashion Design

Homework: Pick one of the main Fashion Design Centers that we have talked about. Research 3 designers that work in that country. Do a presentation board or powerpoint with a brief profile of the designer and some examples of their work. Discuss what makes them representative of their country's fashion industry. No using the US!

Week of November 12-14th

TUESDAY NOVEMBER 12:

Speaker: Fashion Design student from China

DUE: QUIZ on Apparel Specifications - QUIZLET IS HERE



THURSDAY, NOVEMBER 14TH:

Speaker: Elissa Bloom from  Fashion Incubator

DUE: Filled out marketing sheet

Apparel - Women's, Men's and Children's

WOMEN'S WEAR

 

Product Classifications

 

Sportswear - separates
Knitwear - sweaters
Activewear - workout clothes
Coats/Suits - coats and business suits
Daytime Dresses - high end dresses
Evening Wear - formal wear
Intimate Apparel - underwear and sleepwear

Price Points

 

Couture - $10,000 for a jacket, $20,000+ for evening dresses
Designer - $750 - $1500 for a jacket, sold in high end stores and boutiques
Young Designer - $300-$800 for a jacket, specialty stores -Cynthia Rowley, Anna Sui
Bridge/Better - $400-$600 for a jacket, DKNY, Anne Klein II, Ellen Tracey
Contemporary - $150-$225 for a jacket, Liz Claiborne, Jones New York
Upper Moderate - $100-$120 for a jacket, Chaus, Evan Picone, JCrew
Moderate -$70-$150 for a jacket, Guess, Gap
Budget - Target, Kmart, Kohl's, Walmart
Private Label

Size Specialization

Misses - 2 to 14, even numbers
Juniors - 0-13, odd numbers
Petites - 5'4" and under, odd numbers 1-13
Women's - 14-24, even numbers
Tall - 8-20
Maternity

Selling Seasons

 

Fall

Holiday
Resort

Spring

Summer

Menswear

Product Classifications

Tailored clothing (Bespoke) - suits
Friday wear - casual yet work appropriate
Men's Furnishings - ties, socks, etc
Casual Wear -shorts, casual shirts
Active Sportswear - athletic clothing
Outerwear - coats
Work Clothes - coveralls
Rainwear - raincoats

Size Specialization

Tailored Clothing
•Regular
•Long
•Short
•Extra Long
•Portly/Stout/Big and Tall

Children's wear

Size Specializations

Infants
Toddlers
Children's
Girls
Boys
Preteen

More Careers in Fashion!

Promotions and Other Fashion Related Careers

Communicating Fashion

 

Modeling

• Runway Models
• Fit Models
• Photographic Models

Fashion Photography

• Photographers Assistant
• Photo Stylists

Fashion Writing

• Fashion Journalists
• Fashion Reporter
• Copywriters
• Editors

Fashion Illustration

Audio Visual Work

Web Site Design

Visual Merchandising

Display Managers

Display Designers

Fashion Advertising

Advertising Directors

Account Executive

Media Buyers

Art Director

Graphic Designers

Layout Artists

Public Relations

Entrepreneurship and Other Fashion Related Careers

Entrepreneurial Opportunities

Home Based Business

Independent Sales Representative

Owning a Retail Shop

Dressmaking or Tailoring

Apparel Production

Trading Company

Freelancing and Consulting

Theatrical Costuming

Textile Preservation

Costume Curators

Educators

Here is a site that will help with basic resume structure:

http://www.law.harvard.edu/current/careers/opia/toolkit/resumes/resume-layout.html

And this gives some tips to people fresh out of college:

http://www.forbes.com/sites/susanadams/2012/05/10/how-to-write-a-resume-when-youre-just-out-of-college/2/

HOMEWORK: Due Thursday, October 31 - 4 designs for your mood board collection. They should be completed and colored but do not have to be on a board.

Due Tuesday, November 6th, Bring a copy of your resume, and your designs mounted on your board.

 

Careers in Fashion

Careers in the Fashion Industry

Overview of the Industry

Fashion offers some of the most exciting, challenging and fascinating careers. It also demands hard work and dedication. Few positions offer a 9-5 workday.

The seasonality of the industry can result in hectic periods followed by relatively slow times.

Employees tend to change companies frequently, but this is also a way to climb the career ladder.

Career Planning

Entry Level
Management

Selecting a Career Path

Strive toward needed training

Gaining Experience

Textile and Apparel Careers

A Career in the Textile Industry

Research and Development

Textile Design

Fabric Designers

•print/repeat artist
• colorists

Grapher

Converter

Dyer

Production Manager

Textile Sales Rep

Fashion Design

Designer

Design assistant

Merchandiser

Stylist

 

Patternmakers

Pattern Graders

Markers

Spreaders

Cutters

Assorters

Sewers

Finishers

Inspectors/trimmers

Pressers

Product Managers

Quality Contril

Manufacturers Sales Rep

Retailing

General Merchandise Manager

Divisional Merchandise Manager

Buyer

Assistant Buyer

Product Developer

Store Manager

Regional Manager

Department Manager

Fashion Director

Advertising Manager

Visual Merchandiser

HOMEWORK: Bring in 4 designs, finished and in color. They do not have to be mounted on a board yet. Due Tuesday, October 29

READING: Chapter 7 - Careers in Fashion. There will be a quiz!

Thursday, October 9th - Midterm Review

Due Today: Quiz on vocab - Fashion and Acceptance

Quizlet is HERE

MidTerm Review

Fashion, The History

• Rose Bertin, Charles Worth
• Industrial Revolution - inventions
• Fashion now - challenges and opportunities

The Powerful Consumer

• Demographics
• Psychographics
• Family Life Cycle
• Income Level

Multicultural Consumers

• Market Segments
• Growth Potential

Fashion and Acceptance

• Fashion Vocabulary
• Fashion Cycles
• Fashion Leaders - Essay Question

Quizlet Vocabulary Terms are HERE

Midterm Exam will be on Tuesday, October 14

Mood Board is due on Thursday, October 16

Tuesday, October 7 - Creating a Mood Board

How to create a mood board

Mood Boards - Fall 2013

Examples

 

Examples of Mood Boards

 

Homework:  Final Board Due Thursday October 24th

HOMEWORK: Create a Mood Board for a store or designer of your choosing.  This should NOT consist just of pictures of their clothing. It should include other images - photographs, color swatches, images from nature, etc - that express their Brand Image.

It should cover the entire board. (No larger than 11x14) There should be no, or very little empty unused space.

Fashion and Acceptance - October 1

Language of the Trade

QUIZLET!!

 Adaptation

Classic

Collection/Line

Couturier

Dress Down Fridays

Fad

Fashion

Haute Couture

Knock-off

Pret a Porter

Sample Sales

Seventh Avenue

Silhouette

Style

Taste

Fashion Cycles

"Being able to predict fashion movement is vital to success in both the buying and selling of fashion products." - Mary Wolfe

Understanding fashion movements and predicting trends is a vital skill to anyone working in the fashion industry. Buyers must be able to make knowledgeable decisions based upon this understanding.

Question to consider: What are some elements that cause fashion to change?

Terms:

obsolescence factor

fashion trend

fashion leaders

fashion followers

fashion laggers

Theories of Movement:

Trickle up

Trickle down

Trickle across

Fashion Cycle:

introduction;rise;peak;decline;obsolescence

Length of run:

short run - trend or fad

long run - classic

variations

Factors can speed or slow movement

Principles of Fashion Movement

- Consumer acceptance or rejection establishes fashions

- Price does not determine fashion acceptance

- Fashion Movement is evolutionary, not revolutionary

- Fashion reaches extremes then reverses direction

FASHION LEADERS

Entertainment

 

First Families

 

Royalty

 

Sports Figures

Youth Movements

 

 PANTONE COLOR FORECASTING

 

Thursday, September 26th

DUE TODAY: Homework: Check out the above websites. With the information you gain, create a line of three outfits that target the needs and shopping habits of a multicultural consumer  

 

College and Studying

How much should a college student study?

First it's important to remember that by being in college you are investing in your future. Most sources recommend that a typical undergraduate college student should study at least 2 hours outside of class each week per unit credit. So for a 4 credit hour course, this common guideline suggests that a typical student should spend at least 8 hours outside of class studying for that course each week. Certainly this general guideline depends on the student and on the course. But if you aren't doing well in a course, then ask yourself, "How much time do I spend studying compared to this general guideline?" CliffsNotes.com has a short but well written article on this topic. (Read more...) Neither I nor Kettering University endorses CliffsNotes.com. Of course, study time isn't the only factor that determines a student's success in a course. Quality of study is a major factor that contributes to a student's success. Read my Guidelines for developing good study habits. Some students respond with, "That's impossible!" Actually it's very possible and still leaves a lot of time to spare. Let's suppose a typical student has a 20 credit hour load and spends 23 hrs/wk in class (20 in class plus, let's say 3 additional lab hours). Following the above guideline, a typical student should spend about 42 hrs/wk studying outside of class. (Labs do not generally require 2 hours of outside study time per hour spent in the lab.) So far that's a total of about 65 hrs/wk devoted to academics. Since a week has 168 hrs, that leaves 103 hrs per week. If we allow for 7 hrs of sleep/day (49 hrs/wk), that leaves 54 hours each week for other things! For more ideas on how to use your time wisely, read this. We’re coming up on back-to-school time, and for thousands of young people everywhere, that means taking their first great big step into adult life: college. Going to school, whether you stay at home or travel across the country or around the world, can be terrifying. It can also be your life’s greatest adventure. What you do in your first year of college can have a big impact on the rest of your college years – not to mention on the rest of your life. A few missteps might be possible to undo later on, but too many wrong moves and you might well find it impossible to recover later. Blow off too many classes, for example, and your grades will suffer – and no matter how much you reform your ways in ensuing years, your GPA will always suffer. Do poorly enough, and you might find yourself on academic probation or even thrown out come the end of the school year! It doesn’t have to be that way. And your first year doesn’t have to be an endless drudge, either. What’s important right now is not that you bury yourself in schoolwork until you bleed, sweat, and crap knowledge, but to establish a healthy balance of academic work, social activity, and just plain living – a balance that once established, you’ll find easy to maintain through the rest of college and into your future. Here, then, are my 15 tips for making the most of your freshman year: Get organized. Get yourself a sturdy file box and a set of file folders, and set up a folder for each class. Start using a planner, and keep a to-do list. Unless you’re heavily into computers, I actually don’t recommend you use software or web services to manage your schedule; most of the time, you won’t have easy access to a computer which means you won’t use those tools when you need them most. Develop a note-taking strategy and use it religiously. Keep every paper you write, every syllabus, and every handout – you never know when you’ll need to challenge a grade, prove you finished an assignment on time, or recall a book title from a previous class. Plan ahead. By the end of your first week, you’ll know when almost every assignment for the semester is due – put those on your calendar and write down a set of milestones (with due dates) you need to accomplish to finish them on time. There’s no reason you should be stressing over papers or big tests the night before they’re due. Start making good use of your time at the beginning of the semester and approach your due dates calm and relaxed. (By the way, if you think you do your best work when a deadline is bearing down on you, you’re probably wrong. Your problem isn’t the lack of a deadline, it’s a lack of motivation. Get motivated now – or seriously re-think why you’re in college, before it’s too late.) Eat right. College students often gain weight in their first year. Without mom and dad buying the groceries and planning your meals, and with easy access to pizza, microwave burritos, and cheese fries, it’s easy to lose track of just how many calories you’re consuming. Try to limit the fast food and late-night delivery, and maintain a varied diet. You can still have that meatball sub now and again, just try not to live on them. Sleep well. It’s ironic that the time in our life when we need sleep the most is the time when we’re most tempted to skimp on sleep. Adequate sleep is essential for college students. Believe it or not, it’s when you’re asleep that most of the work of learning happens – that’s when the brain processes and files away the stuff you stored in short-term memory in your classes the previous day. It’s also important for regulating your metabolism – every hour of missed sleep is like eating an extra meal! (Which is one reason for freshman weight gain.) Losing sleep causes stress, which affects performance on tests and quizzes. And, of course, consistently going to bed late makes it increasingly likely that you’ll oversleep and miss those early classes. Talk to your professors. College students tend to be intimidated by their professors. Don’t be. They’re there to help you, and for all but the meanest and laziest professors, that extends well beyond mastery of the course material. Visit a professor during his or her office hours just to chat now and again. Tell them about a book you read that deals with their course material, or ask for recommendations. And, of course, ask for help, whether with a tricky point in your readings or with big life issues – if nothing else, a professor can point you in the right direction to find the resources you need. Join something. Sign up for a sports team, even if it’s just intramural Frisbee. Join a club, or a fraternity or sorority, or the student council. Taking part in some sort of extracurricular activity will keep you socially active (a lot of first-year students feel isolated and overwhelmed), provide an outlet for nervous energy, and maybe even teach you something new. And they don’t look bad on your resume, either. Call home. Make sure you keep in touch with your friends and family back home. Though you don’t believe it now, you’ll start growing apart form your high school friends this year, but you don’t have to let go too easily! Friends and family can really help ease the transition by grounding you in a world that’s familiar and comforting. Because they know you better than anyone else, they’ll also know when something’s wrong – often before you do! Speak up in class. College is interactive. Ask questions, answer the professor’s questions, and share your opinion as much as possible. Now is the time to break free of your high school conditioning – there are no points for sitting quietly anymore. Use the library. There are so many resources available in the library – magazines, guides to local places, databases, leisure reading, videos, and of course, the books you need for your papers. Learn as much as you can about your library, as soon as you can. Talk with the librarians about the resources available in your field. Check out the resources you can access remotely – so you don’t come up stuck when you realize you need one more reference in the middle of the night. Relax. Make a point of taking it easy now and again. Take a no-study day. Go to the park. Party. Go shopping. If you don’t do something non-class related once in a while, you’re going to burn out. Remember: balance is key. Study enough, and live enough. No more and no less. Use the gym. Many college campuses have gyms that are available free to students (or at a very low cost). Pizza, late-nighters, and early classes sap your energy pretty quickly – working out, swimming, or having a run can help recharge your batteries (And, of course, fend off that first-year weight gain.) Use public transportation. Get to know the public transportation system in your college’s town, especially if you’re living on-campus. Leave the car at home, if you can – public transportation is easier on the wallet (no insurance, no gas, no maintenance) and in many cases your school ID will get you free rides everywhere. And while you are likely too young to drink legally, if you do get drunk or high somewhere, taking the bus instead of driving home might well save your life, or someone else’s. Walk a lot. Walking is good exercise, of course, but it’s also a great way to learn the lay of the land. Explore the hidden corners of your campus, as well as the city or town around it. Get a job. You’ll feel a lot better about college if you’re not always struggling to make ends meet. Plus, a job can help you meet new people and be a good counterbalance to your course load. A part-time job at a local business or on campus is ideal, especially if you can find something related to your field of study. A few hours a week, maybe 10 or 15 if you’re really organized, is ideal – you’re working for pocket money, not to support a family. Not everyone can manage this, so be honest with yourself and quit if you start falling behind. (This point assumes you’re not paying your way through school. Some students have to work, but even so remember: school is your first job.) Don’t get a credit card. You’ll get bombarded with apparently sweet credit card deals almost from the second you step on campus (many college bookstores put credit card flyers in the bag with your textbooks!) Consider that credit card companies have fought hard for the right to turn a large profit from fees for being overdrawn, missing payments, or going over your limit – now consider how they expect to make a profit from you. Even if you never do anything to earn a penalty fee, you’ll end up paying way more than however much you charged in interest and annual fees. Stick to a bank account and debit card. Good luck, class of 2013!

Tuesday, September 24 - Presentation Boards

Please bring your art supplies to class on Tuesday. We will be working in class on our boards.

 

Presentation boards are used on fashion design and merchandising to present and express ideas. They should be clear, attractive and professional.

 

Fashion presentation resources:

Fashion Presentation boards: standards and guidelines

General recommendations for Fashion Presentation boards.

1. Captions
   1. keep your fashion boards informative. It must be clear what your board represents. Fashion trend related and /or seasonal information information should be on a presentation board.
   2. readable font: readability first !!!Font size: big enough to be read easily but not too big.
2. technical perfection: Check quality of your technical drawings (flats) ,textile designs, fashion illustrations and photos before you compile your board.
3. Layout
   1. Always preserve some space as a visual frame for your fashion board
   2. Use the space of the board efficiently without wasted space .
   3. Economize the space on the fashion board by overlapping your technical drawings (flats) and other visuals ( for example textile swatches)

      negative space around the Fashion Presentation boards, "visual frame", overlapping of visuals (technical drawings, fashion illustrations and textile swatches) helps to create very focused and efficient fashion presentation boards ( by Dominique Acevedo)

   4. Use either perfect symmetry or absolute asymmetry as a principle of layout for Fashion Presentation boards .

      Symmerical board	Assymmerical board

   5. All elements in your Fashion Presentation must be aligned

      perfectly aligned boards by Robin Thompson look very organized and very focused

   6. Composition of the page must include all design basics requirements, and first of all, Balance and Unity
4. implementation
   1. Background: curb your enthusiasm. Keep it simple, no pictures on the background unless it is a necessity
   2. minimum embellishments . Focus on the layout not on decoration.
   3. Limit yourself in color: keep a minimum of colors on your board
   4. Keep your colors in harmony : if you have to use more than one/two colors for your board, arrange your colors in harmony. Analogous color scheme or monochromatic color scheme usually are perfect solutions for coloring boards without taking too much attention from content.
      • Outline swatch including it in a visual box frame.
      • Use 3D effects .
      • Make color of background more de-saturated and more neutral than the colors of your designs. Consider a different value for color of a background ( lighter or darker) than your images on a board.
5. Style :
   • contrast of proportions (big and small ) Include close-ups as a reinforcement to general image.

     "close ups" with accent on important details help designer to focus attention on the most important aspects of the presentation designs and fashion presentation boards by Slavica Trifunoska : see Slavica Trifunoska portfolio

   • Originality of imagery : If your image is not created by you it must be either copyright free, or you have to obtain a written permission from the copyright owner allowing you to use the image. It is unprofessional and in some cases illegal to use other people's creations without their permission.
6. 
   Remember, that you are not selling your boards, you are selling the collections of garment or fabric with the help of your boards , therefore , visual and written data must be the logical focus of your presentation. . This is not Fine Art where you are expressing yourself for the sake of Art, this is Design, therefore think of function of your presentation first. Follow the logic of data-driven, content-oriented board and make the content of your board the paramount. Do not disrupt viewer's attention from content of your board by over-decorating your board.
7. 
   
8. 
   
9. http://www.behance.net/gallery/Presentation-BOARDS/6892741
   

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